Olive Oil Color: Myths, Facts & How to Choose Quality

Myth – The Bright Green Color is a Sign of Superior Quality Olive Oil

Many consumers are convinced that the brighter and greener an olive oil appears, the better its quality must be. This belief has become deeply rooted, with the vibrant green hue often seen as a symbol of freshness, purity, and richness. People are naturally drawn to that lively color, assuming it reflects the oil’s superior taste or nutritional value. As a result, many judge an olive oil’s excellence based solely on its appearance.

The Fact – The Color of Olive Oil does Not Determine Quality

Olive oil can naturally range from golden yellow to deep green and this variation is completely normal. The shade is influenced by:

• Olive variety – Different olive cultivars produce different colors.
• Harvest timing – Early-harvest (green olive fruits) olive oils often appear greener, while ripe olives yield more golden tones.
• Chlorophyll and carotenoids – Natural pigments that affect hue.
• Production process – The extraction method and early harvesting play an important role.

This is why professional tasters use the special blue tasting glasses so that the color does not affect their judgment.

Why Olive Oil Color Shouldn’t Affect Your Choice

When tasting olive oil, it’s easy to be swayed by color. But here’s the truth: both green and golden olive oils can be high-quality extra virgin if they meet strict production and sensory standards.

Instead of focusing on olive oil color, pay attention to:

• Freshness, looking the harvest date
• Certified “extra virgin” labelling
• Flavor notes from the 3 positive characteristics of fruity, bitter and pungent

At Olive Epitome, we prioritize these genuine markers of quality. Each olive oil presented in our store is meticulously selected for its exceptional taste and aromas. We guarantee quality following strict testing and analysis of each batch before it is made available for purchase, regardless of whether the bottle shines green or gold.

Does Olive Oil Color Affect Taste or Health?

While greener oils may have slightly more chlorophyll and a grassy, peppery flavor, golden oils can be milder and buttery. Both can be excellent sources of antioxidants and healthy fats, as long as they are fresh and extra virgin.

The bottom line: health benefits come from freshness and purity, not color.

Conclusion – Buy Extra Virgin Olive Oil for Quality, Not for Color.

Color does not determine quality. The color of an olive oil may range from golden yellow to deep green and largely depends on the variety of fruit, the amount of chlorophyll and other pigments, as well as factors related to the production process.

When you choose Olive Epitome, you’re not buying into myths. You’re investing in extra virgin olive oil made with expertise, integrity and a commitment to excellence.