{"id":77140,"date":"2019-04-03T17:32:21","date_gmt":"2019-04-03T14:32:21","guid":{"rendered":"http:\/\/www.oliveepitome.com\/?p=77140"},"modified":"2025-11-04T17:07:00","modified_gmt":"2025-11-04T14:07:00","slug":"at-the-supermarket-we-can-find-quality-olive-oil","status":"publish","type":"post","link":"https:\/\/www.oliveepitome.com\/en\/at-the-supermarket-we-can-find-quality-olive-oil\/","title":{"rendered":"<span>Myth<\/span> &#8211; At the supermarket we can find high quality olive oil"},"content":{"rendered":"<div class=\"myths-and-facts-main\">\r\n<div class=\"myths-and-facts-header-image\"><img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_At_the_supermarket_we-can_find_quality_olive_oil_En.webp\" alt=\"myths and facts image about finding high quality olive oi at the supermarket\" \/><\/div>\r\n<div class=\"container\">\r\n<h1>Why Food Store Shelves Aren\u2019t the Best Place for High Quality Extra Virgin Olive Oil: Myth, Fact and Quality Guide<\/h1>\r\n<h2 class=\"the-myth-title\"><span class=\"the-myth-word\">Myth<\/span> \u2013 At the food store shelves we can find high quality olive oil.<\/h2>\r\n<p class=\"the-myth-paragraph\">Walk into any food store and you\u2019ll see shelves full of olive oils, many of them labeled as extra virgin.\r\nWhat looks like a wide selection of premium olive oils is often an illusion, with only a small fraction meeting the true standards of freshness, purity and flavor that genuine extra virgin olive oil should have.<\/p>\r\n\r\n<h2 class=\"the-fact-title\"><span class=\"the-fact-word\">The Fact<\/span> About Extra Virgin Olive Oil Quality<\/h2>\r\n<p class=\"the-fact-paragraph-1\">The main enemies of an Extra Virgin Olive Oil are primarily light, then its maintenance temperature, which must be between 12\u00b0 C and 15\u00b0 C, and oxygen. The environmental conditions in food store shelves are the intense UV lighting through ultraviolet radiation emitted by the fluorescent lamps as well as the constant temperature around 25\u00b0 C, factors which make it impossible to properly maintain a high quality olive oil.<\/p>\r\n<p class=\"the-fact-paragraph-2\">The result? A flat, tired oil that tastes nothing like the vibrant, peppery and fruity extra virgin olive oil that true connoisseurs enjoy. Worse, many of the health benefits\u2014those powerful polyphenols and antioxidants\u2014are already gone.<\/p>\r\n\r\n<h2>The Difference With Olive Epitome<\/h2>\r\n<h3>At Olive Epitome, we do things differently because we believe that Extra Virgin Olive Oil deserves respect. From harvest to bottling, every step is designed to protect its purity and integrity:<\/h3>\r\n<ul class=\"quality-guide\">\r\n \t<li>Stored under ideal conditions, never exposed to supermarket lights or heat.<\/li>\r\n \t<li>Always fresh from the harvest, with clear dates you can trust.<\/li>\r\n<\/ul>\r\n<p class=\"the-fact-paragraph-3\">This means that when you buy from Olive Epitome, you\u2019re not just buying olive oil \u2014you\u2019re experiencing it as it was meant to be. If you care about flavor, nutrition and quality, make the smarter choice. Choose Olive Epitome. Respect the olive. Taste the difference.<\/p>\r\n\r\n<h2 class=\"myths-and-facts-conclusion\">Conclusion \u2013 Food store shelves are lined with high-quality olive oils<\/h2>\r\n<p class=\"myths-and-facts-conclusion-paragraph\">The myth \u201cat the food store shelves we can find quality olive oil\u201d is false. To truly enjoy its benefits, you need extra virgin olive oil that has been carefully produced and properly protected. Food store shelves simply cannot provide that. By choosing Olive Epitome, you\u2019re choosing authenticity, freshness and the rich tradition of olive culture. Each olive oil presented in our store is meticulously selected for its exceptional taste and aromas. We guarantee quality following strict testing and analysis of each batch before it is made available for purchase.<\/p>\r\n\r\n<div class=\"cta\"><a href=\"https:\/\/www.oliveepitome.com\/en\/c\/organic-olive-oil\/\">Discover authentic extra virgin olive oil varieties here<\/a><\/div>\r\n<!-- FAQ Section -->\r\n<div class=\"faq\">\r\n<h2>Frequently Asked Questions About Extra Virgin Olive Oil Quality<\/h2>\r\n<div class=\"faq-item\"><button class=\"faq-question\">\r\nHow can I tell if an olive oil is really extra virgin?\r\n<span class=\"faq-icon\">+<\/span>\r\n<\/button>\r\n<div class=\"faq-answer\">\r\n\r\nLook for a <strong>harvest date<\/strong> on the bottle, not just a <strong>\u201cbest before\u201d<\/strong> date. An extra virgin olive oil should have a fresh, strong aroma and a peppery finish when tasted.\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"faq-item\"><button class=\"faq-question\">\r\nWhy is dark glass or tin packaging important?\r\n<span class=\"faq-icon\">+<\/span>\r\n<\/button>\r\n<div class=\"faq-answer\">\r\n\r\n<strong>Light<\/strong> is one of extra virgin olive oil\u2019s <strong>biggest enemies<\/strong>. Dark bottles or tins protect the olive oil from UV rays that cause oxidation and degrade the flavor.\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"faq-item\"><button class=\"faq-question\">\r\nHow long does extra virgin olive oil last?\r\n<span class=\"faq-icon\">+<\/span>\r\n<\/button>\r\n<div class=\"faq-answer\">\r\n\r\nWhen <strong>stored properly<\/strong>, extra virgin olive oil can stay fresh for <strong>18\u201324 months<\/strong> after its harvesting. However, its peak flavor and nutritional benefits are best within the first 12 months.\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"faq-item\"><button class=\"faq-question\">\r\nWhat\u2019s the healthiest part of extra virgin olive oil?\r\n<span class=\"faq-icon\">+<\/span>\r\n<\/button>\r\n<div class=\"faq-answer\">\r\n\r\nExtra virgin olive oil is rich in <strong>polyphenols<\/strong> and <strong>antioxidants<\/strong>, which support heart health, reduce inflammation, and protect cells from damage. These compounds degrade quickly if olive oil isn\u2019t stored properly.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- FAQ Schema JSON-LD -->\r\n<script type=\"application\/ld+json\">\r\n    {\r\n      \"@context\": \"https:\/\/schema.org\",\r\n      \"@type\": \"FAQPage\",\r\n      \"mainEntity\": [\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"How can I tell if an olive oil is really extra virgin?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Look for a harvest date on the bottle, not just a \u201cbest before\u201d date. An extra virgin olive oil should have a fresh, strong aroma and a peppery finish when tasted.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Why is dark glass or tin packaging important?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Light is one of extra virgin olive oil\u2019s biggest enemies. Dark bottles or tins protect the olive oil from UV rays that cause oxidation and degrade the flavor.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"How long does extra virgin olive oil last?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"When stored properly, extra virgin olive oil can stay fresh for 18\u201324 months after its harvesting. However, its peak flavor and nutritional benefits are best within the first 12 months.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"What\u2019s the healthiest part of extra virgin olive oil?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Extra virgin olive oil is rich in polyphenols and antioxidants, which support heart health, reduce inflammation, and protect cells from damage. These compounds degrade quickly if olive oil isn\u2019t stored properly.\"\r\n          }\r\n        }\r\n      ]\r\n    }\r\n    <\/script>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts\">\r\n<div class=\"myths-and-facts-related-posts-1\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_Like_wine_olive_oil_becomes_better_over_time_Gr-1.webp\" alt=\"myths and facts image about olive oil becoming better over time\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 Like wine, olive oil becomes better over time<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/like-wine-olive-oil-becomes-better-over-time\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-2\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_We_should_not_cook_with_extra_virgin_olive_oil_En.webp\" alt=\"myths and facts image about cooking with extra virgin olive oil\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 We should not cook with extra virgin olive oil<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/we-should-not-cook-with-extra-virgin-olive-oil\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-3\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_The_bright_green_color_is_a_sign_of_superior_quality_olive_oil_En.webp\" alt=\"myths and facts image about the color of extra virgin olive oil\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 The bright green color is a sign of superior quality olive oil<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/the-bright-green-color-is-a-sign-of-superior-quality-olive-oil\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-4\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_Acidity_is_the_most_important_evaluation_criterion_of_an_extra_virgin_olive_oil_En.webp\" alt=\"myths and facts image about evaluation criteria of extra virgin olive oil\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 Acidity is the most important evaluation criterion of an olive oil to qualify as extra virgin<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/acidity-is-the-most-important-evaluation-criterion-of-an-olive-oil-to-qualify-as-extra-virgin\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-5\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_The_use_of_one_type_of_extra_virgin_olive_oil_in_the_kitchen_En.webp\" alt=\"myths and facts image about the use of one type of extra virgin olive oil in the kitchen\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 The use of one type of extra virgin olive oil in the kitchen is the right choice<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/use-one-type-of-extra-virgin-olive-oil-in-the-kitchen\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-6\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_The_maintenance_of_olive_oil_in_the_refrigerator_and_or_freezer_guarantees_the_avoidance_of_oxidation_En.webp\" alt=\"myths and facts image about storing extra virgin olive oil in the refrigerator or freezer\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 The maintenance of olive oil in the refrigerator and\/or freezer guarantees the avoidance of oxidation<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/the-maintenance-of-olive-oil-in-the-refrigerator-and-or-freezer-guarantees-the-avoidance-of-oxidation\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<div class=\"myths-and-facts-related-posts-7\">\r\n\r\n<img decoding=\"async\" src=\"https:\/\/www.oliveepitome.com\/wp-content\/uploads\/2019\/04\/Olive_Epitome_Myths__Facts_EO_EVOO_The_presence_-of_a_bitter_and_or_spicy-taste_-in-olive-oil_En.webp\" alt=\"myths and facts image about the presence of bitter or spicy taste in olive oil\" \/>\r\n<h4><span class=\"the-myth-word\">Myth<\/span> \u2013 The presence of a bitter and\/or spicy taste in olive oil is a defect<\/h4>\r\n<a href=\"https:\/\/www.oliveepitome.com\/en\/the-presence-of-a-bitter-and-or-spicy-taste-in-olive-oil-is-a-defect\/\">Read More<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<script>\r\n    document.querySelectorAll(\".faq-question\").forEach(button => {\r\n      button.addEventListener(\"click\", () => {\r\n        const answer = button.nextElementSibling;\r\n        const icon = button.querySelector(\".faq-icon\");\r\n\r\n        \/\/ Close other open answers\r\n        document.querySelectorAll(\".faq-answer\").forEach(item => {\r\n          if (item !== answer) item.classList.remove(\"open\");\r\n        });\r\n        document.querySelectorAll(\".faq-icon\").forEach(i => {\r\n          if (i !== icon) i.textContent = \"+\";\r\n        });\r\n\r\n        \/\/ Toggle clicked answer\r\n        if (answer.classList.contains(\"open\")) {\r\n          answer.classList.remove(\"open\");\r\n          icon.textContent = \"+\";\r\n        } else {\r\n          answer.classList.add(\"open\");\r\n          icon.textContent = \"\u2212\";\r\n        }\r\n      });\r\n    });\r\n  <\/script>","protected":false},"excerpt":{"rendered":"Why Food Store Shelves Aren\u2019t the Best Place for High Quality Extra Virgin Olive Oil: Myth, Fact and Quality Guide [&hellip;]","protected":false},"author":1,"featured_media":84282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[412],"tags":[],"class_list":["post-77140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myths-and-facts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Myth - At the supermarket we can find high quality olive oil | Olive Epitome<\/title>\n<meta name=\"description\" content=\"The environmental conditions in a supermarket make it impossible to properly maintain a high quality olive oil. \u03a4he intense UV lighting....\" 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